Hot 99.5 Internships

HOT 99.5 currently has intern positions open for the upcoming fall semester in both the programming and promotions dept.

Interested candidates can email Gillian Sussman at raven@hot995.com.

JOB DESCRIPTION

As an intern for the programming department of HOT 99.5 interns will primarily be

an assistant producer to the on air personality. As assistant producer, interns will

gather show prep online and summarize for on air and post on line in our jock

blogs. Interns will screen incoming phone calls on our request lines, track requested

songs, and assist contest winners with information regarding their prize. Interns will

assist on air personalities with their blog on our website. Interns will assist as

needed with production including air checks, syndication and producing

commercials. Interns will be responsible for weekly updates of our stream fill

content which will include but not be limited to editing songs, creating original

content and producing segments. Interns will have the opportunity to learn how to

run the board and assist with music research as well as have the opportunity to sit in

on record label meetings.

Starting the second week of an internship, interns will be responsible for completing

a weekly written assignment. These assignments will be used as a training tool to

provide information on programming and production. There are 11 total

assignments. The final three assignments will be the precursor to three final projects

that will be due before the end of the semester. These projects are: a 30 second

commercial fully produced and written by the student, a complete marketing

campaign outline for a $30,000 budgeted promotion, and finally a 1 hour aircheck.

These three projects will account for 60% (20% each) of the interns final grade. If

the student will not be earning a grade and rather a pass/fail, the final percentage of

the three projects will then account for 100%.

Internships are not paid; all interns are required to earn college credit

For questions regarding the internship please contact:

Gillian Sussman

Music Director & Programming Coordinator

240.747.2833 raven@hot995.com

PR Internship at Argyle Middle School

An associate of mine is looking for PR interns to join a team to promote the magnet digital program at Argyle Magnet Middle School.

Invent the Future With Us!
A Magnet for Digital Design and Development
2400 Bel Pre Road
Silver Spring, MD
Tel: 301-460-2400, Fax: 301-460-2423

MEMORANDUM

To:  Rochelle Daniel, Coordinator/instructor, public relations, Bowie State

From:  Peter Daddone, Magnet Coordinator, Administrator, Argyle Middle School

Subject:  Developing internship collaboration

The purpose of this memorandum is to provide specifics on the potential partnership between Argyle Magnet Middle School and your students.  Listed below are the types of media relations and promotions activities we would like support in completing.

• Developing one page hand-outs promoting our programs and our October 24 Open House at various elementary back to school nights.  There are approximately 12 elementary school back to school nights beginning the first week in September that we would like some of the public relations team members to attend to provide information about our programs.  Each event usually starts around 6:30 and ends at 8:00 p.m.

• Provide input and develop a press kit to be distributed to visitors and at guests for our Open House October 24.

• Provide promotional assistance on October 24 at the Open House from 6-9 p.m.  The Open House is the one day potential students and their parents come into the building, see what we are about, and hopefully make a decision to attend our school.

• Provide Community outreach from the first week in September until October 24 by developing an “Everything Argyle” traveling promotions event.   The design of this event should be a mobile marketing  plan to reach out to community members through recreation centers, apartment complex club houses, in front of supermarkets, etc.  Promotional team members should brainstorm what to include in the mobile marketing kit, contact and coordinate dates to roll out the “Everything Argyle” event and attend the promotional event.

• Develop Public Relations strand through press releases to local press affiliates, work with Arygle staff to create a Youtube channel dedicated to Argyle promotional videos, develop a Facebook page, and coordinate with MCPS Public Information Office to publish in in-house publications.

• Be a physical presence in the building, developing partnerships with students and staff, allow students to see that education can be a pathway out of poverty.

This internship provides the opportunity to network with professionals, build resume and relations experience, and help establish role models for students.  The internship is a non-paying internship.  The production of the internship is front-loaded in the months of September and October, but will taper off considerably in November and December so that interns can prepare for mid-terms and final exams.  Although the internship is non-paying, we can discuss compensating interns for transportation costs.  We can also arrange for lunch or dinner to be provided for those interns who commit to meetings or promotional events that include working during those hours.  This is an excellent opportunity to learn about non-profit and educational public relations!

Response to a PR student: A student deserves an A...

I like your question. A student deserves an A when he or she meets all requirements for a class including receiveing As on all work (quizzes, exams,etc.). Sometimes a student may receive an A in a class when he or she has gotten mostly As and one or two lower grades but the As must be high enough to outweigh the lower grades and the lower grades can't be too low. Another important factor to remember is that the expectations for each class may be different. Some teachers have higher expectations for their students than other teachers. What I find with many of my public relations students is that they do creative work but they don't always read which results in less than As on their exams and quizzes. I urge my students to read and study the text because those are usually the students who receive As in my classes and other teacher's classes unless extra credit is given or the lowest grade is dropped. I don't like to use these techniques to raise student's grades because it does not give them a true sense of the quality of their work. When they have to compete for Internships, scholarships and jobs with students or graduates from other schools, they need to be absolutely confident in their abilities.

Can you speak?

Any good public relations professional should be a good public speaker. If they lack the necessary skills, they need to acquire the skills ASAP. Here are some characteristics of a good speaker: Eye contact with the audience,animated,humorous, deliberate gestures, articulate,vocal variety. A few of my favorite public speakers are President Obama, Oprah, former President Clinton, Les Brown, and J.C. Haywood. Who are some of your favorite speakers?

PR is Writing

Every public relations practitioner should know that writing well is a must to be successful in the field. That's why I emphasize to my students that they must make every effort to improve their writing skills. I give them lots of assignments to help them with this. For example, this summer my public relations writing class have been assigned to set up and write weekly in their blogs about topics of their choice. Writing for social media is not new for them because they use twitter, facebook and other such tools. But I think they would agree that it takes discipline to write without typos, grammar/punctuation errors and other mistakes.

No pain No gain

PR-etc: No pain No gain: I finally cut my rose bushes on Friday. It was rough considering I didn't prune them last fall so they were overgrown. I also planted flowers in my flower pot. Now I'm sore but I'm looking forward to pretty flowers really soon.

Fwd: My flowers

Sent from my iPad

Begin forwarded message:

From: "Rochelle Daniel" <rdaniel@bowiestate.edu>
Date: June 11, 2012 0:47:18 EDT
To: "Rochelle Daniel" <rdaniel@bowiestate.edu>
Subject: My flowers

Sent from my iPad